The Lert is an emergency preparedness campaign commissioned by The Office of Emergency Management at the University of Richmond.
“Meet the Lert: No one knows the true origin of Kurt the Lert. Some say he’s the result of an experiment gone wrong in Gottwald; some say he rose from Westhampton Lake. But what we do know is he seems to look like many of the different animals you might see around campus, all rolled into one. You can see some deer, fox, duck, and squirrel, and maybe a little superhero in there. But the most important thing is that he is alert. He’s prepared for any hazard he may encounter — whether it’s ice and snow or wind and tornadoes, Kurt the Lert is ready. Are you alert?”